THE PROBLEM

"The Alliance for Lupus Research (ALR) is the world's largest private funder of lupus research, committing over $81M to date. We aim to find better treatments and ultimately prevent and cure systemic lupus by supporting bio-medical research."

ALR was finding it more competitive to secure funding due to low awareness of lupus, the organization, and lack of fund-raising tools.

PROJECT ECOSYSTEM

REDESIGN OF LUPUSRESEARCH.ORG
The goals of the site are to provide essential information about lupus, to give users access to clinical trial and resources, and to provide tools for fund raising.

SOCIAL MEDIA CAMPAIGN
Titled "One Line, One Day", the campaign aimed to raise awareness about lupus across different social media platforms and on the Alliance for Lupus Research's main site at LupusResearch.org.

WALK PROGRAM WEBSITE AND COLLATERALS
The redesign of the virtual walk website and collaterals gave the fund raising tool a fresh look and feel.

TEAM

Mishele Wells - Creative Director
Robin Bates - Strategist
Stephanie Kruzick - Social Media
Thu Do - IA/UX Designer/Art Director/Lead Designer
Rebecca Park - Designer
Content: Ian Kirkman and Courtney Love
Developed by Jasper Design