THE PROBLEM
Jeep wants to launch a campaign around the iconic faces behind the car. The campaign will launch with a Superbowl ad, the challenge remains how do we scale it up using digital.
THE SOLUTION
Create a tool to match a face with a type of Jeep using facial recognition technology.
TEAM
Sean Reynolds (Global CD), Lisa Bright (ECD & Lead Copywriter), Marcus Liwag (ACD), Winston Noel (Copywriter), David Penn & Nicole Monzon (Designers), Alison Ebers & Allison Benoit (Account Managers), Danielle Cuiule (Production), Ashley Raymond (Production Designer), Thu Do (UX & UI)
MY ROLE
UX/UI/Prototype
This digital work was part of the concept phase and was not part of the final production.
The final ad titled “Portraits” ran at the 2016 Superbowl and Super Clio for Best Ad.
![7[1].png](https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473998356670-PEIVMAT9WWVKDXH23JQT/7%5B1%5D.png)
![9[1].png](https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473998357725-GYT8POG4EFW88M1Z4EHD/9%5B1%5D.png)
“PORTRAITS” SUPERBOWL SPOT
The work I did is within the digital properties inspired by this spot. For context only.