Thu Do has a strong track record in launching market-tested products across sectors, specifically Consumer, HealthTech, EdTech, Creator Economy, and Workforce Development. She provides AI-powered prototyping, product design, research, and market testing for early-growth startups (No rev - $5M ARR) to find product market fit and accelerate growth.

• Revenue: early–$5M (up to $10M)

• Employees: 5–50 employees

• Rationale: Companies in this range typically have early signals of working product ideas, need full customer journey and product audit and significant improvements to hit product and growth targets, have small internal teams, and budget flexibility to support fractional or product market testing/experimentation. They’re often looking to establish strong hands-on product design leadership who can build with the team without hiring a full-time CPO or Director of Design yet.

• Translating vision into actionable product roadmaps

• Achieving or refining product-market fit

• Rapid market testing through AI-powered prototypes

• Embedding AI into products with human-first UX principles

• Managing early product teams, hiring key roles, and establishing rituals

• Driving organizational change through product strategy and AI enablement (especially AI decision-making frameworks) and product design/testing

• Designing services that integrate digital + physical experiences

• Preparing for fundraising through pitch coaching and investor alignment

• Existing engineering and/or product resources (2–8 people), but missing dedicated hands-on design leadership

• Founder-led or engineer-led product development with a need for product market strategy, ability to move fast, test fast, and establish customer feedback loops

• Cross-functional team receptive to iteration, learning, and collaborative decision-making

Translate big-picture vision into quarterly roadmaps and sprint-level priorities. Align teams and drive clarity.

Build intuitive, engaging AI-native experiences that serve complex user needs while aligning with company and market opportunities.

Lead creation of product prototypes using AI tools to shorten build-test-learn cycles and reduce risk in new feature launches.

Create structured experiments with actual product prototypes to test messaging, pricing, and value props with fast feedback loops.

Collaborate with founders to prepare compelling investor decks and market narratives.

Advise on hiring plans, evaluate technical and design talent, and establish a healthy product culture.