THE PROBLEM

Consumers wants to explore and try on clothes without being in-store.

AR USAGE

AR allows users to explore virtual spaces and try on clothes right in the comfort of their homes.

TEAM

Thu Do (Team Lead)
Danielle Martin (Research Lead)
Hoa Luong (Design Lead)

MY ROLE

I led the team in conducting stakeholder workshops, competitive research, user testing, and a comprehensive app audit, resulting in the identification of the top 50 prioritized UX improvements.