Hello, my name is Thu Do, and I connect the dots between Creative + Business + Technology to enable human creativity.
Digital Strategy + User Experience Design + Product Management + Team Building
EDUCATION
• MS in Strategic Management / Kelley School of Business Indiana University
• BFA in Graphic Design / Savannah College of Art and Design
• Familiarity with HTML, CSS, Javascript, Ruby / FreeCodeCamp + Flatiron School
• VR/AR/XR Design with Unity, SparkAR, and C# / Fashion Institute of Technology
EXPERIENCES
Clients: Microsoft, Boston Consulting Group, Samsung, American Express, Hearst Media, PwC, Casper, Humana, Tastemakers Africa, Knitrino, SAB Miller, Barclaycard, PBS, Smirnoff, Clearasil, K-Y, Durex, Air Wick, Lysol, Mucinex, Volt Clean Energy, Glocap, St Giles Hotel, Seiko, Casa Dragones Tequila, Morgenthal Frederics, Philips, TPO Network, United Colors of Benetton, National Geographic Channel ++
2018-2023
Founder + Design Partner TAILORU Product Management + UX/UI + Training + Team Building
TAILORU COLLECTIVE (tailoru.studio) is a collective of designers and researchers who create equity-driven tech products and experiences for the art, craft, regenerative, social enterprises, gaming, diversity & inclusion, and health-equity sectors
TAILORU TECH (tailoru.tech) enables artisans and makers to advance their craftsmanship through cutting-edge technology. Our most recent development is an AR application called TAILOAR (US patent-granted) which connects consumers and tailors through virtual, mobile, and circumference-enabled measurements
Manage 30+ research/design remote & international members collective with ongoing clients, training, and team-building initiatives
Notable projects:
Vinfast EV website launch in the US (international team, launched within 6 months)
Dashboard.earth & Knitrino apps research, design, and testing (4.5 - 5 stars rating)
UncommonGood SaaS launch (early research and design to support $1M+ raised)
2021-2023
Head of UX UncommonGood Market/User Research + UX/UI + Design Management + Testing
UncommonGood is a certified B-Corp, productivity SaaS for small businesses, freelancers, and nonprofits. The platform offers a comprehensive suite of features that seamlessly integrate operations, project management, and marketing capabilities.
Managed a team of 5 researchers, UX/UI and product designers to launch this special B2B2C SaaS platform
2021-2022
Lead UX Architect Freelancer Pearson Product Design + Team Management + Prototype + Testing
Senior UX Research Freelancer CeraVe Product Design + Prototype + User Testing
Lead UX Design Freelancer Canidae Information Architect + Concepting + Team Management
Lead UX Design Freelancer Infinant Health Information Architect + Concepting + Team Management
Senior UX Design Freelancer Microsoft Concepting + Product Design + Prototype
Senior UX Design Freelancer Humana Research + Audit + Product Design + Prototype
2019-2022
Adjunct Faculty Maryland Institute College of Art Team Building + UX/UI + Training
Lead Instructor Flatiron School of Design Team Building + UX/UI + Training
Led cohorts with 20 students across a multi-months curriculum and real-time client projects
2018–2019
Design Director GetAlloyed.com Team Building + UX + Strategy + Research + Design
Led a 6-person team across strategy, conception, and implementation of the Knowledge Management and Data Analytics platforms for BCG and PwC
Brought product to market from research and strategy to conceptual design and production
2018
Head of Product and CX TastemakersAfrica.com Team & Product Management + UX + Strategy
Led product and customer experience teams for Tastemakers Africa
Led prototype and beta launch; Developed product roadmap and features planning; Set up process for full digital product development; Managed 5-person remote & international team using agile methods
Supported experimentations & Collaborated with in-market teams for activations, experience delivery, and insights generator
Proudly supported fundraising efforts and a minority woman founder with a $1M+ round
2016–2018
Senior Manager Iris Concise Consulting Account Management + Digital Strategy + Research
Led user research, UX, CRM strategy, and product management for Data-Driven Marketing (DDM) and Customer Relationship Management (CRM) clients. Advocated for agile process, performance metrics, and collaboration tools
Managed a 4-person team + extended creative team on 6 DDM accounts totaling $500K
Founder YumRun.io
Yum Run is a digital platform to track food trucks and provide recommendations on-the-go.
Led 5-person team across three continents from user research, information architecture, wireframe prototype to design, development, testing, and launch to market
2016
Creative Technologist Iris Worldwide Creative Agency Innovation + Team Building
Identified business opportunities and integrated innovations into creative ideas. Produced award-winning works and brought innovations to market
Led innovation practice and implemented learning tools across multiple offices
2015
UX Lead Iris Worldwide Creative Agency User Research + UX Design
Led user research and user experience design for digital and experiential solutions
Startup Consultant Lingzhi Tea Co. Design + Production Management
Led a 3-person team to develop packaging & trade show designs for an international launch
(Vietnam <-> Dubai / Japan)
2011–2014
Art Director / UX Lead MouthNY UX/UI Design + Product Management
Led UX/UI design and manage product development process
2011
Designer CO-OP Branding UX Design
Contributed to the agency’s design and branding projects
Tree-Lover Green Design Asia - Non-Profit - A sustainable design community in Asia
Advocate Women in Business Association at Indiana University
Volunteer American Red Cross / Day One NY / Sexual Health Innovations
Fluent in English and Vietnamese. Familiar with Spanish.
Expertise
Workshop Facilitation
Design Management & Operations – specifically for remote and distributed team
Stakeholder Management
Thought Leadership & Content Development
Team Management & Mentorship
Information Architecture
Market Research & Startup Strategy
User Research
User Testing
Product Design
Product Strategy, Innovation & US Patent
Designer Assessment, Training & Education
