THE PROBLEM
Rimmel is launching a new product line, the Wonder'Lash mascara with Argan Oil.
OBJECTIVE
Create an interactive game where users have to choose their own adventure and try to 'steal' the argan oil - the secret ingredient to the powerful Wonder'Lash.
TEAM
Marcus Liwag (Creative Lead), Kevin Kemper (Development Lead), Jenna Halbert (Designer), Thu Do (UX Lead)
MY ROLE
Consumer path, user storyboard journey mapping, IA/UX
consumer path
Making your spy dream comes true
The Mission
Create an interactive experience where the user unlocks the outcome of the story using the product as a key
user storyboard Mapping
Annotation shows guidance for design and development
Bringing it to life
