UNITED COLORS OF BENETTON: PROJECTMETA

ProjectMeta's concept is based on Metamorphosis, the ever-changing energy which carries through all three sub-brands of UCB: United Colors of Benetton, Playlife, and Sisley. We set out to design a flagship store that reflects new standards in retail experiences and represent the core values of Benetton. Rigorious research have been made to create personas and user path which ultimately influence the strategy, interior design, POS, digital platform, print campaign, and sales support for the brand.

Team members:
Nubia Garcia & Kristen Haffke (Interior Designers), Kara Roberts & Erin Walsh (Fashion Management Consultants), Michael Miano & Wendy Shapiro & Thu Do (Graphic Designers)